Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential style properties on the planet. Its international good results was not constructed via conventional marketing and advertising or mainstream developments, but through a Daring philosophy: problem the norm, break conventions, and let originality discuss louder than attractiveness. This unconventional tactic grew to become the foundation for CDG’s globally enlargement.
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CDG obtained Intercontinental focus by presenting outfits that rejected classic ideas of splendor. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of global vogue editors and buyers early inside the eighties.
This global visibility strengthened the CDG Hoodie name and attracted loyal shoppers from every corner of the entire world.
The 1995 "Snooze" selection consisted of striped pajamas "bearing prints of identification quantities and marks of army boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the gathering with illustrations or photos taken at Auschwitz concentration camp, as well as the controversy acquired Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand's name was encouraged by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").
The 2006 autumn/winter collection addressed the strategy on the persona,[15] the different ways to Comme Des Garcons existing just one's self to the earth. Fusing tailor-made menswear with feminine components such as corsets and flower printed costume fabrics, Persona was One more collection that combined the feminine While using the masculine.
CDG designed a strong distribution system by inserting its merchandise in prime luxury shops like Dover Road Current market, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand name usage of elite shoppers globally although preserving its inventive integrity.
In 2017, the corporation introduced a new fragrance, Concrete, and marked its start within the US which has a supper curated via the artist and chef, Laila Gohar.
Just about every shop was intended as an artistic Place, enhancing CDG Hoodie's status for innovation and offering buyers an immersive retail encounter.
Along with the rise of internet shopping, CDG expanded its arrive at by supplying collections via official and partnered e-commerce platforms. Social media marketing and fashion communities assisted distribute the brand name’s identification, earning pieces much like the PLAY Heart tees and Converse sneakers viral all over the world.
The CDG x Converse Chuck Taylor grew to become Among the most regarded sneaker collaborations on the planet, aiding CDG access world mainstream visibility while staying accurate to its edgy creativeness.
Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical displays, typically additional like artwork installations than vogue demonstrates acquired all over the world media protection, reinforcing the model's name for groundbreaking creativeness.
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The organization also produces a line of agendered fragrances, a lot of which happen to be unconventional on the earth of perfume and aligned Together with the types of its clothes.[6]